Chillancer

Chillancer was created and tested as a part of my master's thesis at the HSE Art and Design School, where I studied Design and Promotion of Digital Products.

Beyond developing the brand identity, I worked on the UX/UI design for the app, conducted both qualitative and quantitative user research, and led the promotion strategy. This included building of marketing landing pages, launching ad campaigns through Yandex Direct and VK Ads, setting up analytics via Yandex.Metrica, managing a Telegram channel, and publishing partner content in other relevant Telegram communities.

As an MVP, I built and launched a Telegram bot that helped users find local spots and submit reviews. After the initial launch, the project received positive feedback from early users and attracted a small team to continue development. I also managed to retain an engaged and loyal audience on social media, showing continued interest in the product's theme.