"Cursor" Education Fair

For the Сursor fair, I developed a comprehensive brand identity that covered both offline and online promotion. This included outdoor advertising, targeted digital campaigns, an event navigation system, on-site decorations, and branded merchandise.

The identity of this annual fair was built around abstract mascots — unique characters that represented each of the fair's core themes. These mascots were created by an illustrator and a web designer Maria Komogorova. I led the creative direction as the project's lead brand designer and art director.

My responsibilities included creating the overall visual identity, designing the merchandise line, and planning event navigation and decorations in collaboration with the festival team. I also oversaw the work of the web and communication designers, and curated the development of the mascot characters.